CONSUMER VALUE

Consumer Value
‘Serving the customer’ and ‘customer satisfaction’ are central to every formulation
of the marketing concept, yet few books delve with sufficient depth into issues
concerning the dimensions that such service to the customer entails.
This comprehensive volume fills the gap by bringing together leading US and
UK scholars to explore this contentious issue—the nature and types of consumer
value. Various contrasting methodological and theoretical domains are employed
to provide a comprehensive analytical framework that is applied to the full range
of consumption-related phenomena.
The framework provides eight interrelated ways to think about these issues:
• efficiency
• excellence
• status
• esteem
• play
• aesthetics
• ethics
• spirituality
With an international range of contributors and a highly individual approach,
Consumer Value offers a useful teaching supplement to anyone studying a course
on marketing in general or consumer behaviour in particular.
Morris B.Holbrook is Professor of Marketing at The Graduate School of Business,
Columbia University. His previous publications include Consumer Research (1995)
and he’s the co-author of The Semiotics of Consumption (1993) and Postmodern